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Bold new look for INX Software

28 October 2022

INX Software has unveiled a dynamic new image that reflects its commitment to innovation and sustainability as it gears up for the next stage of its global expansion.

For more than two decades, the Perth-based company’s robust suite of software solutions has empowered its international client base, helping them navigate complex, fast-paced industries such as mining and infrastructure, transport, health, and government.

INX Chief Executive Marcus Ashby described the rebranding as a turning point for INX, with its new image reflecting its commitment to reinvention, innovation and evolution, while still delivering cutting-edge technology and products for its clients.

“The world is changing, so we are changing too,” Mr Ashby said. “Our clients have told us they need our products to help them address constantly changing and sometimes uncertain contexts.

“They see the protection of their people and the planet as key challenges for their operations – and their reputations.

“In light of this, we have invested in our product suite and our team, so we can do better, do more, and do it globally.”

Backed by John Wylie’s alternative asset investment vehicle Tanarra Capital, INX has recorded 20 per cent growth in licensed users in the past year, taking its total user base to more than 1 million, while at the same time the company has increased its research and development spend by 70 per cent.

INX has also completely revamped its management in the last 12 months, with a series of highlevel appointments supercharging its executive team.

Mr Ashby joined INX in late 2021, with Chief Marketing and Sales Officer Jaimie Godden appointed in April. Key hires that followed included Chief Technology Officer Matt Faries, Chief Financial Officer Luke Disbury and Head of Data & Analytics Alex Maund.

Mr Ashby said the brand refresh positioned the company for its next phase of growth as a software-as-a-service developer, providing solutions to meet the needs of an increasingly diverse range of businesses.

“We are delivering smarter software for complex environments, so our clients can safely mobilise their workforce, navigate logistics and safeguard health, safety and the environment,”

Mr Ashby said.

“We are proud to bring to market a more contemporary brand that reflects our position as a scalable and global SaaS provider, offering products that help our clients protect people and the planet.”

The rebrand, which was the result of hundreds of hours of research and consultation in collaboration with Cannings Purple, consolidated a parent brand and many products into two lenses to clearly define the company’s purpose and position in the market.

INX’s original logo was modified to embrace the company’s cloud-first approach, while the three colours in the X represent the planet, people and products.

“The feel is distinctive, technical and connective across all the tiers of the brand,” Mr Ashby said.

“It aligns us with who we are now and who we intend to be in the future.”

“It aligns us with who we are now and who we intend to be in the future.”

About INX Software

INX Software enables businesses in fast-paced, complex industries to mobilise their workforce and navigate health, safety, and environmental challenges, to better protect people and the planet.

We are a trusted partner with deep industry knowledge and expertise developed over 20 years. Our intuitive software is built to address real business challenges by undertaking extensive research programs with our clients. We work with clients in Australia and around the world operating in complex, fast-paced industries, including mining and infrastructure, transport, health, and government.

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Morgan Ballantyne
Morgan Ballantyne

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